17 reasons to buy the Insta360 X3 camera

Looking for the top reasons you need to buy a Insta360 X3?

I own the Insta360 X3 and have owned the X2 and X before that, so I have a lot of experience with this camera shooting videos and pictures around the world.

reasons to buy insta360 X3 : 360 camera mounted on a 2 in 1 tripod
My Insta360 X3
My Youtube short using Insta360 X3

Reasons to Buy an Insta360 X3

1. Variety of frames from one shot

This 360 camera allows you to capture incredible footage from any angle and perspective with just one device, instead of multiple cameras set up.

Shoot then frame!

Related: Reframe tutorial for Insta360 app

2. Durability

Insta360 X3 made with rugged components that make them able to withstand different weather conditions or shaking while mounted to handbars. This makes them a great option for any adventurous filmmaker.

This includes being waterproof to 10 meters even without a case!

But protect the lenses!

3. Creative Possibilities

Unlike traditional cameras, a X3 camera provides endless possibilities when it comes to creativity and storytelling thanks to its ability to capture an entire environment in a sphere, and then reframe in any perspective post shooting.

Thus getting shots like tiny planet and instant panoramas you can’t do with regular cameras.

The video below is a great example of this for a cinematic Youtube Short.

Reframed Insta360 video

4. Quality Footage

Insta360 X3 comes packed with advanced features like 5.7K video capture, image stabilization (EIS), horizon leveling and more—giving you the opportunity to produce more cinematic-grade videos than ever before.

Smooth and level videos even with bumpy traveling.

5. Affordable Pricing

Compared to large format virtual reality rigs used in Hollywood productions which can cost upwards of thousands of dollars,Insta360 X3 offers exceptional quality compared to their price point—giving consumers access to 360 without breaking the bank!

Here is my article on my list of options for even more affordable 360 cameras.

6. Quick and Easy Editing

Insta360 360 cameras have built-in editing software that allows users to quickly stitch together footage captured with the camera into a single, seamless 360-degrees video—eliminating the need for additional post-production work.

Related: the main buttons on the Insta360 app explained

7. Flexible Mounting

It comes with various mounting options like tripods or suction cups, making them easy to affix on helmets, vehicles and other surfaces for a variety of creative angles.

8. Social Sharing and download

Sharing your videos and photos with others has never been easier using the Insta360 app. Check out the photo below showing all the options, as well as great quality settings including 4k!

insta360 app social media and quality upload
insta360 app social media and quality upload

9. Portable and Lightweight

It’s made with compact design, making them easy to carry around and store in tight spaces or backpacks—perfect for on-the-go shooting scenarios.

I just put on the cap and throw it in my backpack or pocket.

10. Immersive 360 videos

With the Insta360 X3, you can experience your videos like never before, and keep the videos in full 360 degrees! Experience your content as if you were there, whether it’s a breathtaking landscape or an action-packed adventure.

Related: Whats difference between 180 vs 360 video?

This video is a 360 VR video I shot while travelling to Japan.

360 VR Travel video shot with Insta360 X3

11. Watch in VR headsets

The camera shoots in 360 and be kept in 360 VR for posting on Youtube. You can then watch these in a VR headset, although you can still experience these on a phone, tablet, laptop, or PC.

Here’s an article on options on how to watch your 360 videos

My example here is 360 VR photos turned into a video, but can also post 360 VR video clips.

360 video using stitched 360 photos shot with Insta360 X3

12. AI enabled reframing and effects

The app even has shot lab which uses AI to create specific stories and effects with your shots such as Sky Swap and Nose Mode and Cinelapse.

There is even a one click AI to make your video for you!

13. Invisible selfie stick

– the entire stick is automatically edited out of the video, so it looks like the camera is floating in the air and you aren’t holding anything!

Read more on how these selfie sticks go invisible with 360 cameras.

Check out these invisible selfie sticks in my list.

Photo with 360 camera with invisible selfie stick. Float in air effect.
Photo with 360 cam with invisible selfie stick. Float in air effect.

14. Upgraded 1/2 inch 360 sensor.

Bigger than last gen X2. So improves low light performance.

15. Single or dual lens modes

Can be used as a 360 action camera with 2 lenses.

Also single lens mode action camera for wide angle views and better resolution that makes it similar to GoPro action cams.

16. New HDR video mode in X3

17. Accessories

Huge options for accessories to make your shots better and more creative.

Related: check out the top accessories for your Insta360 camera.

Check out more info and reviews on Amazon

Here are the Specs for Insta360 X3 from Insta360

SpecificationsDetails
Aperturef/1.9
35mm Equivalent Focal Length6.7mm
Photo Resolution72MP (11968×5984), 18MP (5952×2976)
Video Resolution (360°)5.7K (5760×2880@30/25/24fps), 4K (3840×1920@60/50/30/25/24fps), 3K (3008×1504@100fps)
Single Lens Mode Video Resolution4K (3840×2160@30/25/24fps),1080P(1920×1088@60 /50 /30 /25 /24fps)
Photo FormatINSP, DNG RAW
Video FormatSingle Lens- MP4, 360- INSV
Photo ModesStandard, HDR, Burst, Interval, Starlapse
Video ModesStandard, Active HDR, Timelapse, TimeShift, Bullet Time, Loop Recording, Pre-recording
Color ProfilesVivid, Standard, LOG
Weight180g
Dimensions114 x 46 x33.1mm
Run Time81min
Max Video Bitrate120Mbps
Live Streaming-360 Live, -Reframe Live
Exposure Value\±4EV
ISO Range[100 – 3200]
Shutter Speed[Photo – 1 /8000 -120s, Video – 1 /8000 to limit of frames per second]
Audio Modes-Wind Reduction -Stereo -Direction Focus
Micro SD CardUHS-I V30 speed class,max storage of 1TB
Battery Capacity1800mAh
Insta360 X3 specs

360 camera vs regular camera

While both action cameras and 360 cameras have their advantages, Insta360 cameras offer a unique set of benefits that make them more suitable for certain types of shots.

360 camera you can capture an entire environment in one single shot
Action camera is limited to capturing what it sees straight ahead.

This is a massive advantage when you can’t keep reframing your camera or decide you want a different view post shooting or see something unexpected you wished you could have shot.

There are also unique shots such as “tiny planet” which can only be done with 360 cams. Or instant panoramas with one shot without having to pan.

Here is my blog on why using a 360 camera is so useful over traditional cameras.

Insta360 cameras

Insta360 has become a leader in the 360 camera market due to its wide variety of features and innovative designs.

Insta360 is a leading provider of 360-degree cameras. Founded in 2014, the company has rapidly developed innovative products like its signature Insta360 X3 that have revolutionized the way people capture and share their experiences.

With Insta360’s continued support and innovation, users can expect more revolutionary tools to come from this company.

This means they will likely continue their frequent updates including hardware, firmware, and software.

From my experience I get new features and updates every few months, and a new X series model every 2 years.

Related: My guess in the Insta360 X4 will hit in 2024.

Alternatives for Insta360

There are numerous 360 cameras on the market today, including the Insta360 ONE X2, Insta360 One RS, GoPro Max, Ricoh Theta Z and X. Each of these cameras offer a unique set of features and capabilities.

I have owned the Insta360 X, X2, and X3, as well as an earlier model of Ricoh Theta, so I have a lot of experience with 360 cameras.

But if you want all the features above including the superb software app, you need to go with Insta360X3.

Check out my article on the Insta360 X2 if you want to compare it to the X3, and want a cheaper option.

And if you are already into the GoPro ecosystem then this review on GoPro ProMax is for you.

Buy the Insta360 X3

Click here to buy your Insta360 X3 today and start your creative journey!

It features an impressive resolution, state-of-the-art image stabilization technology, a powerful editing suite that allows you to quickly stitch together footage into a seamless video experience, and advanced tracking systems that can capture dynamic and interactive experiences.

Additionally, its user-friendly design makes it easy to use even for beginners. With all these features combined in one package, it’s clear why the Insta360 X3 is the best 360 camera available today.

I own it and think its great!

That’s my review and all the reasons to buy an Insta360 X3.


Take a look at my YouTube channel to see my videos which were shot with a 360 camera and kept in 360 or reframed for short form video like YouTube Shorts, Facebook Reels, and TikTok.

In this article I wrote about how I think the Insta360 X3 is the best camera for travel.

Also check out if the X3 is fully waterproof and does that mean you need a dive case?